The influence of brands in changing lifestyles | Adel Dehdashti | TEDxOmidSalon

Today, brand has become an important issue for society and on the one hand, it creates added value for the product and creates a competitive advantage for the company. On the other hand, choosing a brand has a close relationship with lifestyle. In today's world, buyers are faced with many questions to make a decision in the purchase process. The variety of different goods and products gives customers the right to many choices. Considering the expansion of the market and intense competition between different brands, it is necessary to study and identify consumer behavior in choosing a brand. The purpose of marketing is to meet the needs and demands of target customers. It is a difficult task in the behavior of customers due to different needs and demands, for this reason, lifestyle has been considered in marketing. Business developer, brand and innovation This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Видео The influence of brands in changing lifestyles | Adel Dehdashti | TEDxOmidSalon канала TEDx Talks