How to Reimagine Returns | #BoFLive

Today, for both brands and retailers, optimising the returns process is critical to retaining customers — and acquiring new ones.

Please join us on Thursday, October 27 at 17:00 BST / 12:00 EDT for our next #BoFLIVE, as BoF’s Alice Gividen, consumer psychologist Kate Nightingale and Andrew Pease of Happy Returns discuss shifting consumer expectations of returns, unlocking growth and reducing waste.

Andrew Pease, Senior Director of Growth, Paypal
Kate Nightingale, Head Consumer Psychologist and Founder, Humanising Brands
in conversation with Alice Gividen

This BoF LIVE event is brought to you in partnership with Happy Returns, a leading software and reverse logistics company by Paypal. Happy Returns' expansive network of 5,000+ Return Bars allows shoppers to easily return items without printing or packaging and have refunds or exchanges initiated immediately — all while saving merchants up to 40% on return shipping. Learn more at happyreturns.com

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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com

Видео How to Reimagine Returns | #BoFLive канала The Business of Fashion