How Fashion Brands Can Find Success on TikTok | The Business of Fashion

At the BoF Professional Summit, talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.

Background:

TikTok has become one of the world’s largest and buzziest social media platforms, with over a billion active monthly users. But while fashion brands are eager to experiment with the platform, they’re still figuring out what strategies work best to effectively engage creators. Christopher Bugg, communication director of Prada Group and Pranav Mandavia, a talent agent from United Talent Agency and BoF senior editorial associate Alexandra Mondalek took the stage at last month’s BoF Professional Summit.

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