Tracing your identity and cultural roots | Shabnam Kasraei | TEDxZandStWomen

Shabnam Kasraei moved to Italy in 1996 when she was nine. Her desire to discover her cultural identity was always present. Tracing her identity as an Iranian and walking through discovering cultural roots, turned into the adventurist motive to explore this spectacular country behind the wheel, where her van life started in 2018.
Since then, a year-long journey and many firsthand encounters with cultural, social, and historical aspects of her homeland lead Shabnam to the conclusion that the rural world is a real treasure and the most authentic one she knew was found in Baluchistan.
Combining her passion for the rural world and her background as a designer and an entrepreneur, lead her to give life to a non-profit organization called Etnico.
Etnico applies social processes of innovation to rediscover and enhance the tangible and intangible cultural heritage to create value by integrating digital technologies with development projects. Shabnam Kasraei moved to Italy in 1996 when she was nine. Her desire to discover her cultural identity was always present. Tracing her identity as an Iranian and walking through discovering cultural roots, turned into the adventurist motive to explore this spectacular country behind the wheel, where her van life started in 2018.
Since then, a year-long journey and many firsthand encounters with cultural, social, and historical aspects of her homeland lead Shabnam to the conclusion that the rural world is a real treasure and the most authentic one she knew was found in Baluchistan.
Combining her passion for the rural world and her background as a designer and an entrepreneur, lead her to give life to a non-profit organization called Etnico.
Etnico applies social processes of innovation to rediscover and enhance the tangible and intangible cultural heritage to create value by integrating digital technologies with development projects. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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