How to Do Marketing and Remain Good People | Giuseppe Morici | TEDxLUISS

When did marketing, the most fascinating job in the world, become the most discussed job in the world? Giuseppe Morici, currently President Region Europe of the Barilla Group, in his extremely emotional Talk, explains the role and the importance of marketing, not as manipulation of people, but as creation of meaning and sense that people borrow to improve their lives and shape their dreams.

Giuseppe Morici is currently President Region Europe of the Barilla Group. He started his career at Procter & Gamble. He moved to Monitor Group, Michael Porter’s consulting firm, and then to Bolton Group. Lastly, he joined Barilla, as General Manager of the bakery division and then as Global Chief Marketing Officer.
Giuseppe, Political Sciences degree at LUISS University, Master in Marketing, recently published a book, Fare Marketing Rimanendo Brave Persone, Feltrinelli 2014. He is 45, originally from Umbria, lives in Parma with his wife and their three children.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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