How to compete with bigger companies

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Many say that size matters, but when you ask the question, "does size matter in business," I'm here to tell you that it's not about size. It's about how you position yourself.

The Dumbest Way to Position Yourself - 0:25

Why You've Never Heard of the First Company that Came Out with Personal Computers - 1:12

What Smart Entrepreneurs Do When the Find a Big, Dumb Company - 2:44

It's About Positioning, Not Size - 4:39

When Heinz Tried to Be More than Ketchup - 5:54

How Do You Position Yourself? - 7:25

Does Size Matter in Business? - 9:00
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