How Superior Ink Manages Their 15,000 Sq. Ft. Screen Print Shop

We visit Superior Ink in Denver for an in-depth tour of their organized and ecologically friendly screen printing shop. Dom Rosacci (that's "pronounced like Versace with an R") and his team have built something truly incredible in Colorado: a business that's honest, friendly, and open.

Read the full story, see more pictures, and get interesting details not covered in the video here: https://www.printavo.com/blog/superior-ink-how-its-organized

A lot of work has gone into making the space appealing, comfortable, and open. That's not just because organized shops are more productive – it's because an organized and clean shop is a happier shop. With long employee tenures, a focus on sustainable practices, and an enjoyable atmosphere, it's no wonder that Superior Ink has enjoyed such success.

"This is an industry of driven people from creative backgrounds that are constantly pushing the envelope. What keeps me motivated is the assurance that I'm in the right thing. I would not be happier in any other industry. There's a lot of people that are not stoked on what they're doing," Dominic says.

One of the keys to success at Superior Ink is their long-standing team. Dominic has been able to hand off responsibility to hard-working and dependable team members that take ownership of their work. As he transitions toward the next phase of the business' growth, Dominic is perfectly honest about not having everything figured out. "There's no perfect recipe. Honestly, it's about having your staff motivate you."

Dominic insists that understanding what employees need before they need it is crucial. But equally, you must be versatile and adaptable. "Sometimes you need to go to the floor and fold shirts. Sometimes you need to go to trade shows and do strategy work so there aren't lulls in the business." The life of a screen print shop owner is restless.

Dominic laments the fact that water based printing is hailed as an ecological savior. He told us sustainable practices are not just about ink type. Packaging, the garments you print on, the type of waste you produce, the chemicals you're using, your disposal methods, and your spoilage policies are all far more important than the type of screen printing ink you're using.

But, it goes further than that. Dominic chimes in that it takes an entire team to orchestrate a truly ecologically friendly business. "As a collective, be conscious of that mentality. It can't just be [the boss] saying, 'We're going to be sustainable!' We all have to agree that's something we want to adopt."

How far will Superior Ink take that ecological promise?

They don't use their automatic folder all of the time because it requires non-recycled poly-plastic bags. That means they spend a lot more time on labor to fold and bag things. But Dominic insists that it's worth it for the environmentally conscious aspect.

We're thrilled to have been instrumental in Superior Ink's growth and development. Dominic is part of the newest generation of shop owners. He's in it for the long-haul and we are too.

Denver continues to grow and change. As the Green Boom continues, the tech scene develops, and its amazing mix of temperate climate and nearby adventures reaches more people, we're sure that Denver's incredible screen printing scene will grow as well. 

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