Adam Sadowsky: How to engineer a viral music video

The band OK Go dreamed up the idea of a massive Rube Goldberg machine for their next music video — and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became the YouTube sensation "This Too Shall Pass." (Filmed at TEDxUSC.)

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Видео Adam Sadowsky: How to engineer a viral music video канала TED