The deceiving 'limited edition' marketing influencers and brands use

If you’ve been on the internet, you’ve probably seen influencer collaborations with brands, or maybe you follow brands or brand owners.
And sometimes these collabs and/or product launches are limited edition. But are they really though?

Time stamps:
00:00 - Intro
00:52 - What is limited edition?
02:38 - Fake selling out
04:03 - Examples of not so limited edition products
11:34 - Why do brands make limited edition products in the first place?
14:52 - Brands successfully using limited edition marketing
16:52 - Outro

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Sources:
https://business.instagram.com/blog/trends-drops-limited-releases-on-instagram?locale=fr_FR
https://finance.yahoo.com/news/5-companies-using-limited-releases-000116783.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAKVfT5H5xbCXN-sCJVkltPGTN4sTQ8ucqU3G2FDGBc1qkAKF28O4EEaexOjysEx1ZIYf6K8DFbLbUSeFB4IZeLQCBVga8wLBGMezuZqKcu3Iy1oe_IFVDiEU6zBFfolMtO6kzXroXgChRTSmUwTxyMwP1Hv5xPQ8PjLHumth_6Je
https://www.linkedin.com/pulse/limited-edition-release-how-production-look-design-marketing-lei-1c/
https://www.shopify.com/retail/limited-drops
https://www.geniesupply.com/blog/how-long-does-it-take-to-manufacture-your-cosmetics-line
https://www.bustle.com/p/is-jaclyn-hills-morphe-palette-limited-edition-the-eyeshadow-collection-is-here-to-stay-2992469
https://www.bustle.com/p/when-to-buy-becca-x-jaclyn-hills-collectors-edition-of-champagne-pop-62057
https://www.quora.com/Why-do-all-Kylie-Cosmetics-launches-sell-out-within-minutes

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