Can Craft Still Exist in the Metaverse? Creating Digital Fashion with London Designer Per Götesson

Digital fashion and handcraft collide onscreen as cult menswear designer Per Götesson and design studio Digitoile work in real time to create a metaverse-ready garment which exists in both physical and virtual form.

In the ultimate display of modern craftsmanship, a two day long residency at SHOWstudio saw Götesson and Digitoile joined by model, musician and muse Louis Carnell, previously known as Visionist. Referencing the iconic painting the ‘Arnolfini Portrait’ (Jan van Eyck, 1434) – first used as inspiration in Götesson's S/S 19 show – combined with technical elements from a racing suit, the designer draped live on air on Carnell to create a unique and impactful silhouette. Parallel to the creation of a physical garment, Digitoile worked to render this in virtual form using 3D scanning technology.

Götesson's long-time collaborator, partner and jewellery designer Husam el Odeh, also joins alongside guest Gary Armstrong, together with Nick Knight who photographed the final outcome. Fielding questions from the public and discussing their respective design practices, this resulting film features a majestic soundtrack by Visionist.

Credits:
‘The Fold' and 'Form' - performed by Visionist, written by Louis Carnell, published by Mute Song Limited. Licensed courtesy of Mute Artists Limited

Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more.

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