Knowing How to Tell a Good Story Is Like Having Mind Control | Alan Alda | Big Think

Knowing How to Tell a Good Story Is Like Having Mind Control
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Your mind thinks in stories. Tell better ones to get ahead.
Knowing how to tell a good story is like having mind control. Alan Alda shares some incredible tips for captivating a crowd—or nailing your next job interview.
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ALAN ALDA:

Alan Alda has earned international recognition as an actor, writer and director. In addition to The Aviator, for which he was nominated for an Academy Award, Alda's films include Crimes and Misdemeanors, Everyone Says I Love You, Flirting With Disaster, Manhattan Murder Mystery, And The Band Played On, Same Time, Next Year and California Suite, as well as The Seduction of Joe Tynan, which he wrote, and The Four Seasons, Sweet Liberty, A New Life and Betsy's Wedding, all of which he wrote and directed. Recently, his film appearances have included Tower Heist, Wanderlust, and Steven Spielberg's Bridge of Spies.

He helped found the Alan Alda Center for Communicating Science at Stony Brook University where he is a Visiting Professor, helping to develop innovative programs that enable scientists to communicate more effectively with the public. He originated The Flame Challenge, a yearly international competition for scientists in which they compete to explain complex scientific concepts so that 11-year-olds can understand them. Since 2008, he has worked with physicist Brian Greene in presenting the annual World Science Festival in New York City, attended since its inception by over a million people. He has won numerous awards for communicating science from the National Academy of Sciences, the American Chemical Society, and the National Science Board.

Alda was born in New York City, the son of the distinguished actor, Robert Alda. He began acting in the theater at the age of 16 in summer stock in Barnesville, Pennsylvania.

During his junior year at Fordham University, he studied in Europe where he performed on the stage in Rome and on television in Amsterdam with his father.

After college, he acted at the Cleveland Playhouse on a Ford Foundation grant. On his return to New York, he was seen on Broadway, off-Broadway and on television. He later acquired improvisational training with "Second City" in New York and "Compass" at Hyannisport. That background in political and social satire led to his work as a regular on television's "That Was the Week That Was."

His wife, Arlene, is the author of nineteen books, including her latest, Just Kids from the Bronx. An award winning professional photographer, her work has appeared in a number of magazines and books. They have three daughters and eight grandchildren.
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TRANSCRIPT:

Alan Alda: I met a nanoscientist at Cornell University who had a really interesting story. He had discovered, with his graduate student, how to make the world’s thinnest glass—it was only one atom thick. The top of it was the same atom as the bottom of it, and he called it “two-dimensional glass.” It was an amazing thing, nobody had ever found a way to make glass this thin before, and it was picked up by one scientific journal.

And it seemed like a more interesting subject than one that would just get that much attention. And a couple of months later he was taking our workshop when we were up at Cornell, and in the course of talking about his discovery we realized that he had discovered how to make the world’s thinnest glass by accident. It wasn't something he was trying to do, an accident happened.

And I said, "You know, this is fascinating. People like us, on the outside, in the public, it's an interesting story to us to know that something so groundbreaking, that helped you understand the structure of glass and might have new uses for glass, that you discovered such a thing by accident. What an interesting story that is."

And also in the meantime he had been cited in the Guinness Book of World Records as having discovered the world's thinnest glass. So now he had two things that would interest the public.
And the next time he gave an interview he started off with the story of how it had been an accident that he discovered this. This human story now led into the technical story about what was the world's thinnest glass, how was it made, and that kind of thing. It became a story that was interesting to other people who don't know the technical details with that familiarity.

Read full transcript on: https://bigthink.com/videos/alan-alda-how-to-capture-peoples-attention-by-telling-good-stories

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