Hire a Mom! How 10 Years At Home Made Me A Better Leader At Google | Martha Ivester | TEDxNashville

What is time “at-home” really worth? Google executive and mom of three, Martha Ivester shares what she learned about the value of her 10 years as a stay-at-home mom. Using Google’s research on effective managers and high-performing teams, she argues that instead of being penalized for time “off” to raise kids, moms should be recognized and rewarded for developing critical workplace skills like empathy and communication in their time at home.

ABOUT THE SPEAKER: Martha Ivester has worked for some of the world’s leading brands in technology, entertainment, and sports, including Google, Creative Artists Agency (CAA), Nike, Microsoft, and more. After a decade as a stay-at-home parent, Martha went back to work in the music industry before joining Google Fiber in 2015.

Source research:

Google Project Oxygen & Project Aristotle:
https://rework.withgoogle.com/

UMass Amherst:
The Fatherhood Bonus and The Motherhood Penalty: Parenthood and the Gender Gap in Pay (Bundig, 2014)

Third Way:
https://www.thirdway.org/report/the-fatherhood-bonus-and-the-motherhood-penalty-parenthood-and-the-gender-gap-in-pay Martha Ivester is the City Manager for Google Fiber in Nashville where she oversees Fiber’s day-to-day business operations and leads the local team on community affairs, business outreach, and customer acquisition and retention. Prior to joining Google in 2015, Martha was an executive at Creative Artists Agency (CAA). Prior to CAA, Ivester worked as Global Olympics Brand Director at Nike. She also previously headed Microsoft's marketing in Greater China, where she created and launched one of the company's first customer loyalty programs and accompanied Bill Gates on his first visit to China. Ivester began her career on Hewlett Packard's communications team and has also worked as brand consultant to United Airlines, IBM and STAR TV. She serves on boards for Nashville Entrepreneur Center, The Nashville Public Library Foundation, Communities in Schools of Tennessee, Tennessee Performing Arts Center, and Nashville Ballet, and is Board Chair of the Tennessee Entertainment Commission. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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