Lesotho Tourism | Kingdom of Lesotho launches first nation brand identity campaign

The Kingdom of Lesotho has launched its first-ever Nation Brand Identity campaign. His Majesty King Letsie the 3rd says he hopes this brand identity will also stand as a symbol of the nation's unity. This initiative of the Lesotho National Development Corporation is also aimed at boosting tourism and the country's political influence on the world stage.

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