How to make evergreen videos for YouTube - Grow a channel in your sleep

How to make evergreen videos for YouTube and what is it? If you want a YouTube channel that grows whilst you sleep then you need to be making evergreen videos as part of your YouTube strategy. These are videos that don't go out of date for a long time if not ever and that are searched for a lot.

OTHER VIDEOS MENTIONED IN THE VIDEO

1. How to come up with the best topics - https://www.youtube.com/watch?v=BPN9UBEIIwI
2. The golden rules of great content - https://www.youtube.com/watch?v=2ag6f4HFAPs
3. How to optimise a video to rank on YouTube and Google - https://www.youtube.com/watch?v=hhIweaM8jAI
4. The only way to promote a YouTube video - https://www.youtube.com/watch?v=BPN9UBEIIwI
5. How to promote videos on multiple social media platofrms, a website and more (Playlist) https://www.youtube.com/playlist?list=PLEKnlKeihs_cV_UlRoAM9BN0rQihf1L-R

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Evergreen content is a video which will still be just as relevant in 3 years, as it was on the day of release. It is highly searched and always useful.

You distribute an evergreen video multiple times thought it’s life. The ultimate goal is to rank it on Google and YouTube. The result of this is it can cause your channel to grown exponentially.

Which is the difference between a graph that looks like this, vs a graph that looks like this.

Unlike Will Young, evergreen content does not shoot to fame in an instant, it could take a year to rank but if made correctly, it can hit pole position, and just one evergreen video could be responsible for growing your entire channel, forever!

We produced this Evergreen video 3 years ago, you can see the point where YouTube suddenly decided it was worthy of the top spot and the difference it made.

Before we put much effort into this channel, it was responsible for half of our subscribers.

So what type of content is evergreen?

At its simplest, faqs, how to videos, list and processes.

What type of content is not?

Stats, news, pop culture and even some reviews are not evergreen.

For example, software updates a lot, so a review will be out of date in 18 months. A guitar, however, might have a new model but people will still buy second hand.

So although you might get less views over time as fewer people search it, some will always trickle in.
Before we get going, the points we are about to make all have their own videos which go into a lot more details. We will pop the link to this at the end of the video.

1.

The first and most important step is to research your topics.

You need to work out what people are searching for, whats got a high search volume and less competition, how to title your video properly.

Without this step, your evergreen content will remain evergreen. It's unlikely people will ever find it though.
2. Follow the golden rules of great content.

In summary, there are three things you can do to make your video the best it can be. It needs to be actionable, entertaining or informative. Pick two from that list and make your video with them in mind.

3. Optimisation

Once you know what to produce that people are searching for, you need to shoot your video and optimise it.

Optimisation is so essential, if only there were a video all about it, oh wait….it’s in the descriptions and the playlist at the end.

4. Distribution

The first 48 hours of your videos life are crucial to getting noticed by YouTube.

You need to get as many views as you possibly can and as long a watch time as you can for Youtube to want to rank it.

But you're smart, you're going to watch the videos for sections one and two and this won't be a problem for you anymore.

You then need to drive people from your social media channels, e-mail and Quora to your new content.

5. Repost.

Your Evergreen video can be shared, posted, re-shared and reposted all the time. It's useful for everyone so don’t just leave it be at the start of your journey. Do as much as you can to keep it building those views, forever. Set a reminder to promote it at least once a month.

6. Repeat

Do you know what's better than one evergreen video? 50.

When your videos start ranking, and YouTube starts suggesting them to more people, you really will see your channel take off.

You can make other content that’s not evergreen for sure. For our channel, we’re going to produce about 120 evergreen videos to start and then move on to other topics. We will always add to the evergreen content though.

Видео How to make evergreen videos for YouTube - Grow a channel in your sleep канала Film Booth