How to hope in dark times | Thomas Coombes | TEDxMagdeburg
In his emotional Talk Thomas Coombes tells a story of hope.
Social change activists are very good at talking about what they are against, but less good at selling the change they want to see to the wider public. Their emotional tools tend to be fear, outrage and disgust, but neuroscience shows us that if we want more empathy in the world - we need people to feel more hope and joy and even humour! Thomas Coombes idea, hope-based communications, involves five simple shifts in the way we think and speak that anyone can apply in order to better promote the world we want. Using it, activists can change the narrative in debates to make their proposals “common sense” and create the passionate public support without which big change cannot happen. To that end, Progressives need to be as effective in using modern communications to trigger hope as populists are at triggering fear.
After a decade working in communications for big NGOs, he became a communications consultant because there is so much demand among NGOs to communciate with values instead of issues. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Видео How to hope in dark times | Thomas Coombes | TEDxMagdeburg канала TEDx Talks
Social change activists are very good at talking about what they are against, but less good at selling the change they want to see to the wider public. Their emotional tools tend to be fear, outrage and disgust, but neuroscience shows us that if we want more empathy in the world - we need people to feel more hope and joy and even humour! Thomas Coombes idea, hope-based communications, involves five simple shifts in the way we think and speak that anyone can apply in order to better promote the world we want. Using it, activists can change the narrative in debates to make their proposals “common sense” and create the passionate public support without which big change cannot happen. To that end, Progressives need to be as effective in using modern communications to trigger hope as populists are at triggering fear.
After a decade working in communications for big NGOs, he became a communications consultant because there is so much demand among NGOs to communciate with values instead of issues. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Видео How to hope in dark times | Thomas Coombes | TEDxMagdeburg канала TEDx Talks
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
From suicidal to hopeful, how I learnt to fight | Jazz Thornton | TEDxAucklandHow to start your own business without investors | Nicholas Hänny | TEDxHochschuleLuzernHow to find hope when all seems impossible | Roland Murphy | TEDxAtticaConquering depression: how I became my own hero | Hunter Kent | TEDxYouth@CEHSIs Hope Worth Having? | Junah Jang | TEDxPhillipsAcademyAndoverOne Simple Method to Learn Any Language | Scott Young & Vat Jaiswal | TEDxEastsidePrepOn hope and hopelessness: Murray Watts at TEDxGlasgowHow I Found My Way in the Dark | Alexandre Grant | TEDxMcGillHow Generation Z Has Changed Who Our Celebrities ARE | John Comonitski | TEDxPSUWhy I Choose to be a Nomad | Robin Barrett | TEDxSouthCongressHow Five Simple Words Can Get You What You Want | Janine Driver | TEDxHardingUComfortable in the uncomfortable: Jess Huddart at TEDxSouthBankWomenFinding Hope in Hopelessness | Peta Murchinson | TEDxSydneyHow To Be A Gay Teacher In A Catholic High School | Tyron Casumpang | TEDxYouth@ASHSRediscovering Hope Through Self-Forgiveness | Billy Johnson | TEDxDonovanCorrectionalHealing illness with the subconscious mind | Danna Pycher | TEDxPineCrestSchoolHow to Lead Tough Conversations | Adar Cohen | TEDxKeeneIt All Begins With Hope | Junita Flowers | TEDxMahtomediImagination: It’s Not What You Think. It’s How You Think | Charles Faulkner | TEDxIIT