Afrobeats: Social Innovation Inspiring a New Lens on Africa | Victor Okpala | TEDxUniversityofLeeds

Victor Okpala's TED Talk, "Afrobeats and a New Lens on Africa," explores how Afrobeats music is reshaping Africa's global image, breaking stereotypes with its massive growth and international impact. He describes its journey from obscurity to a billion-stream phenomenon and calls for a sustainable African music ecosystem to support its continued growth.
Today, Victor Okpala functions as Spotify’s artist and label partnerships manager for West Africa. This is a position through which he initiates and executes groundbreaking collaborative opportunities between West Africa’s music key players, and the world’s largest audio streaming service, Spotify.
Also a music tech advocate and self-starter, Okpala was recognized by Billboard in 2020 through his work with NABSolute Media, a music-focused comms agency that he founded in 2019, which has now morphed into a self-marketing tool called SpinHeard.
In years prior, Victor Okpala was a journalist and music editor at TheNETng, documenting and highlighting the once-surfacing movement of modern African music, that has now grown to become a global mainstay. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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