Rotman Design Challenge 2013 - Keynote by Roger Martin

Roger Martin, the Premier's Research Chair in Productivity & Competitiveness and former Dean of the Rotman School of Management, gives a keynote address at the Rotman Design Challenge, which took place on March 2 and 3, 2013.

Teams from Rotman and schools around the world (MIT Sloan, the Institute of Design in Chicago) competed to provide design solutions to a business challenge presented by Target, the American retail chain. In his speech, the Dean makes the case that design thinkers - people who live at the intersection of business and design - are needed to save business from itself.

As business problems have become more complex, it has become clear that the analytical approach of the past is not enough. To thrive in a world of rapid change, business people have to out-imagine the competition, by learning how to think — and act — more like designers.

The Rotman School has become a world leader in promoting the principles and practices of design thinking.

Rotman is one of the world's leading business schools and offers the #1 MBA in Canada, according to the Financial Times. Located in downtown Toronto, and part of the University of Toronto, Rotman (http://www.rotman.utoronto.ca) is the perfect place to study business, leadership and innovation.

00:00:01 Roger Martin, former dean of the Rotman School, on business design
00:00:40 The analytic bias of modern business management
00:01:02 Definition of analytic thinking
00:02:11 How the analytic approach kills innovation
00:02:44 The reason the pace of innovation is slowing: the takeover of business by science
00:03:03 Validity versus reliability
00:03:25 Definition of intuitive thinking
00:03:48 Charles Sanders Peirce on abductive logic
00:04:36 What is Design Thinking
00:05:00 Explaining the growth of Target
00:05:50 The future of business
00:07:17 How business education can stay relevant
00:08:30 When businesses become complacent
00:09:15 How start-ups succeed
00:10:50 How AG Lafley inspired innovation at Procter & Gamble

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