Boosting the branding of Asian companies | Dateline Philippines

In Interbrand's Best Global Brands of 2018, only two -- Toyota and Samsung -- out of the top ten companies were Asian.
While Asian brands are known for reliable products, consumers still tend to lean toward brands from the west.
Branding experts from the Philippine Association of National Advertisers, Chito Maniago and Viki Herrera-Encarnacion, share their insights on how Asian businesses can step up their branding game.

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