The business benefits of doing good | Wendy Woods
"The only way we're going to make substantial progress on the challenging problems of our time is for business to drive the solutions," says social impact strategist Wendy Woods. In a data-packed talk, Woods shares a fresh way to assess the impact all parts of business can have on all parts of society, and then adjust them to not only do less harm but actually improve things. Learn more about how executives can move beyond corporate social responsibility to "total societal impact" -- for the benefit of both a company's bottom line and society at large.
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Видео The business benefits of doing good | Wendy Woods канала TED
Check out more TED Talks: http://www.ted.com
The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more.
Follow TED on Twitter: http://www.twitter.com/TEDTalks
Like TED on Facebook: https://www.facebook.com/TED
Subscribe to our channel: https://www.youtube.com/TED
Видео The business benefits of doing good | Wendy Woods канала TED
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