Taming Alcohol's Dark Side | Brooks Powell | TEDxPrincetonU

Have you ever considered the ethics surrounding humankind's relationship with matter? Attempting to use matter for our own advantage, how does the opposite sometimes occur? Using alcohol as a case study, Brooks investigates the interesting relationship between humankind and matter by exploring the various control-based relationships one can have with alcohol.

Brooks Powell ’17, is a junior in Princeton's Religion Department. He focuses primarily on ethics and ethical theory and is currently writing an independent paper on the Christian ethics of alcohol. During a neuroscience class his sophomore year, Brooks came across recent literature in the Journal of Neuroscience revealing properties of a naturally occurring organic compound that mitigates chemical withdrawal and tolerance to alcohol. Working with a pharmaceutical company to turn this into a consumer product, Brooks started a company called Thrive+. Since launching his junior fall, Thrive+ has been covered by The Huffington Post, Inc. Magazine, The Trenton Times, and more. Thrive+’s customers include currently competing US Olympic gold medalists, professional baseball players, and Oxford Ph.D. students. Being right in the middle of alcohol’s $200+ billion dollar industry, Brooks thinks a lot about the ethics surrounding humankind’s interaction with alcohol.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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