How My Life Journey Led to Becoming CEO of Liverpool FC | Peter Moore | TEDxLiverpool

Farewell to you, my own true love,

I am going far, far away

I am bound for California,

And I know that I’ll return someday

– The Pogues

Peter Moore was born in Liverpool, but has travelled the world building an incredible career in sports and technology. In this very personal talk, Peter looks back on how his unique cultural heritage of growing up a Scouser served him throughout his life especially during some of the most challenging times.

Starting out as a commission-only shoe salesman living in a trailer, Peter went on to become one of Silicon Valley’s most influential leaders guiding global brands such as Microsoft Xbox and EA Sports and working with the likes of Bill Gates and Steve Ballmer among many many others. And then, more recently, how his journey has led him back home to Liverpool and sport where it all started. Peter will talk about how embracing who you are can lead to a life of unexpected opportunities.

Follow Peter on @PeterMooreLFC In June 2017, after an illustrious international career, Peter Moore returned to his hometown to become the Chief Executive of Liverpool Football Club. Peter is responsible for all business, commercial and operational areas of the Club reporting directly to the owners, Fenway Sports Group, who also own the Boston Red Sox.

Peter’s career before LFC was spent at the highest ranks of video games, entertainment and consumer products. He EA’s (Electronic Arts) Competitive Gaming Division where he brought to life new global competitions for some of EA’s biggest brands including FIFA, Madden NFL and Battlefield. Prior to that Peter served as Chief Operating Officer of EA and President of EA Sports.

Prior to EA, Peter was Corporate VP of the Microsoft Xbox business, President & COO of SEGA America and Senior VP of Marketing at Reebok International Ltd.

He also serves as VP of SpecialEffect, a nonprofit that uses technology to enhance the quality of life of people with physical disabilities. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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