What Makes Satinique Hair Care Products So Great | Amway

Rick Abbott, Amway Senior Research Scientist, discusses what makes the Satinique hair care products so great.

“One of our most important products, Smooth Moisture Shampoo and Conditioner, is designed to replenish your hair. The key ingredients are Enerjuve (a patented complex of lipids, creatine, and 18-MEA) and natural ingredients (kukui seed oil, pro-vitamin B5). It’s that process of repair the cuticle layer that makes the hair 6x smoother.

The unique thing about developing hair care products is that there are 2 aspects that you have to evaluate:

1) Product Performance – Does the product provide the benefit that consumers expect on their hair
2) Experiential benefit – How does the product feel, how does it later, etc.

“Over the entire process, we’ve probably washed over several hundred heads. Hair care is so important to so many people and being able to develop products that can make them feel better about themselves is really exciting and fulfilling in the work that we do.”
Learn more about the Satinique Hair Care Collection at http://www.amway.com/bath-and-body/satinique-hair-collection
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