The Power of Immersive Entertainment | Brent Bushnell | TEDxLA

Immersive entertainment is a new medium that puts the "audience” in control of interactive, physical environments and digital, mixed realities. Guests can engage in simulated worlds and help direct the story arc. It is a radical evolution from other media forms -- literature, film, music. It innovates on video game design principles and has the capacity to tantalize senses not just of sight and sound, but also taste, touch and smell. It challenges audiences to be actor, director, and witness all at once. In this talk, Brent Bushnell, CEO & Roustabout of Two Bit Circus, takes you on a tour of some of the most innovative productions in this mind-blowing new space. Examples span escape rooms, immersive theater, virtual reality, augmented reality, mixed reality and more.

rent Bushnell is the CEO of Two Bit Circus, a Los Angeles-based experiential entertainment company building products and events that combine story and technology. Most recently the team launched STEAM Carnival, a showcase of high-tech entertainment and workshops to inspire invention. They also built a 360 video production pipeline and deployed Virtual Reality content with haptic feedback for live events with clients including NFL, NBA, Indy, Olympics, Sundance and more. The company regularly serves as immersive entertainment partners for brands and location-based facilities. Previously, Brent was the on-camera inventor for the ABC TV show Extreme Makeover: Home Edition. He was a founding member of Syyn Labs, a creative collective creating stunts for brands like Google and Disney and responsible for the viral hit Rube Goldberg music video for OK Go which garnered 45 million views. He publishes on Twitter at @brentbushnell.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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