ABOVE THE CLOUDS

Designer Heron Preston debuts a short film entitled ‘Above the Clouds,’ documenting the process behind Preston's third womenswear and menswear collection for his eponymous brand.

Directed by Heron Preston and David Laven, 'Above the Clouds' provides an intimate look at the execution of Preston's new collection in celebration of NASA. Shot over the course of six months, the film culminates with Preston literally launching the collection's hero look 32 miles (50 km) up into the Earth's stratosphere.

The Fall/Winter 2018 collection drops July 27, 2018. Across 31 pieces, Preston incorporates NASA's authentic 1976 logo, consisting of the word NASA in a unique logotype nicknamed the 'Worm.' Inspired by the outer layer of NASA's spacesuits, Preston interprets the iconic uniform in the form of a 3M nylon space jacket, a silver denim logo jacket, and a multifunctional convertible backpack which can also be worn as a fanny pack or tote bag. The collection is branded with “fall/winter 1990” as an homage to the Worm.

heronpreston.com

Directed by Heron Preston & Dave Laven
2nd Unit Direction by Darryl Phillips & Greg Stefano
Produced bygregdavedarryl.com
Editor: Rebecca Adorno
UK Photography: Niall Kenny
Milan Photography: NOTEXT.eu
Additional Photography: Heron Preston
Music by Benji B & Jaylien
Animation: Julie Reiters & Dan Ito
Color: Jake Nemeth
Sound Mix: Julian Brau
Styling: Emile Kareh
Stylist Assistant: Camille Marchand
Models: Romeo Limbombe & Tex Kardinaal
Space Launch Coordinated by SentIntoSpace.com
Special Thanks: Virgil Abloh, Bert Ulrich, Sabrina Albarello, and New Guards Group

Видео ABOVE THE CLOUDS канала Heron Preston