Why Organizations Should Keep it Real | Stephan Ummelen | TEDxVenlo

Believability. You could say Stephan invented the word. He investigated the importance of being transparant and real in what you do or say you do as a company.
Organizations tend to get lost in what they think is expected from them, instead of sticking to what they stand for. Stephan Ummelen believes that value driven companies are better companies: “When I realized this, I quit my job as a CEO at an advertizing agency and started to focus exclusively on values in organizations”.
“My own moment of evolution came when I realized that everybody is taught to be like others while others tend to like people that are themselves. Since then, I have tried to focus on that which inspires me”.
Currently, Stephan does international research on the authenticity of core values at large organizations and is partner at a small consultancy focussed on value driven organizations. He is 33, likes philosophy,  and lives together in Nijmegen with his girlfriend and their Dachshund.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

Видео Why Organizations Should Keep it Real | Stephan Ummelen | TEDxVenlo канала TEDx Talks