What to watch for in TV advertising’s 2023 upfront market
TV advertising’s traditional upfront model withstood the pandemic, but it’s not immune to the recent economic downturn. Which has TV networks eying options to update the upfront model.
In this video, Digiday senior media editor Tim Peterson outlines how the TV ad market has fared since last year’s upfront cycle and how TV networks are considering changing up the upfront model in 2023.
Of one option on the table, a TV network said, “That is a big change. That is a big change.” Watch the video to see what they’re referring to.
For more on how this year's TV advertising upfront marketplace is shaping up, check out Digiday's coverage here: https://digiday.com/future-of-tv/
VISIT us: http://www.digiday.com
LIKE us on FACEBOOK: https://www.facebook.com/digiday
FOLLOW us on TWITTER: https://twitter.com/Digiday
FOLLOW our INSTAGRAM: https://instagram.com/digiday/
Видео What to watch for in TV advertising’s 2023 upfront market канала Digiday
In this video, Digiday senior media editor Tim Peterson outlines how the TV ad market has fared since last year’s upfront cycle and how TV networks are considering changing up the upfront model in 2023.
Of one option on the table, a TV network said, “That is a big change. That is a big change.” Watch the video to see what they’re referring to.
For more on how this year's TV advertising upfront marketplace is shaping up, check out Digiday's coverage here: https://digiday.com/future-of-tv/
VISIT us: http://www.digiday.com
LIKE us on FACEBOOK: https://www.facebook.com/digiday
FOLLOW us on TWITTER: https://twitter.com/Digiday
FOLLOW our INSTAGRAM: https://instagram.com/digiday/
Видео What to watch for in TV advertising’s 2023 upfront market канала Digiday
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
![Going native: The newsfeed integration l Digiday](https://i.ytimg.com/vi/ikwogiPN4cY/default.jpg)
![Digiday Retail Summit Day 1](https://i.ytimg.com/vi/XgJY5whM64I/default.jpg)
![WTF is prompt engineering?](https://i.ytimg.com/vi/XD2lDjtvbfE/default.jpg)
![Digiday Content Marketing Awards Shortlist Announcement Teaser](https://i.ytimg.com/vi/87VJSUFMOfc/default.jpg)
![The state of retail now l Digiday](https://i.ytimg.com/vi/DRR-sxFYBL8/default.jpg)
![Publishers speak out on the state of the media business at the Digiday Publishing Summit](https://i.ytimg.com/vi/s7KOm_2d3_Y/default.jpg)
![Pardon The Interruption l Digiday](https://i.ytimg.com/vi/WD3v7iJZCUI/default.jpg)
![Whiteboard Wednesday: 'What a Super Bowl Ad Can Buy You'](https://i.ytimg.com/vi/ku0WqXYFNWg/default.jpg)
![How the BBC World Service operates across platforms l Digiday](https://i.ytimg.com/vi/cTaUJ6TtI1c/default.jpg)
![WTF is the Justice Department’s ad tech antitrust case against Google?: Part 5](https://i.ytimg.com/vi/p64S_wYKCoY/default.jpg)
![Dialog with BrightRoll l Digiday](https://i.ytimg.com/vi/bGWjNJmJByo/default.jpg)
![The 2020 Digiday Media Awards Europe Virtual Winners Announcement](https://i.ytimg.com/vi/28YFZmE3Zwo/default.jpg)
![The pros and cons of publishing directly to platforms l Digiday](https://i.ytimg.com/vi/8mbsUMSKXMI/default.jpg)
![2019 Digiday Video Awards Finalist Announcement](https://i.ytimg.com/vi/pIBAtTkTJiI/default.jpg)
![Does Gary Vaynerchuk really know his competition? l Digiday](https://i.ytimg.com/vi/pX5gXhTpDeA/default.jpg)
![Whiteboard Wednesday: 'Grading Digiday's 2018 Predictions'](https://i.ytimg.com/vi/P3E96XQ0m7o/default.jpg)
![Blue Team l Digiday](https://i.ytimg.com/vi/Fgk7k-nXZCc/default.jpg)
![Snapchat homework, adblockalypse and viewability on Facebook l Digiday](https://i.ytimg.com/vi/7hylIQEqDyI/default.jpg)
![Why TV advertising’s upfront model won’t fade away](https://i.ytimg.com/vi/yF1N-xSS3tg/default.jpg)
![Born Online Followed by a Physical Presence l Digiday](https://i.ytimg.com/vi/zSSe4kVoH10/default.jpg)
![How standards can solve data clean rooms’ interoperability issue](https://i.ytimg.com/vi/IeNm6qITCI4/default.jpg)