HR video ad for Coca-Cola HBC in the action game style

We see the characters' mini-stories, where they complete various tasks and are shown through parallel editing. Characters are involved in dynamic completing various missions and quests within the game world of Coca-Cola. As if playing, they change the world, bringing color to it. And they do it while working!

We added interface graphic elements in a style close to "infographics" which are similar to video game interfaces. This helped reach a wider audience, the teens, for the video. It is not yet a direct target audience, but it may become one soon. By the way, the principles and style of the video game were built into the plot. Our heroes were driven by competition from the very beginning.

Backstage: https://youtu.be/vLYb8Ed1ZjI

Видео HR video ad for Coca-Cola HBC in the action game style канала VILKA AGENCY