The Story of The Adidas and Puma Rivalry (The Shoe War)

The history of the rivalry of Adidas and Puma. The story of the Dassler brothers who founded Adidas and Puma. Rudolf Dassler and Adolf Dassler, the story of the rival brothers.

You know the history of the Dassler brothers, Adolf Dassler and Rudolf Dassler. The history of the rivalry between Adidas and Puma, but especially the Dassler brothers, is surely something you have to know. Two brothers so close that after a division they created two of the largest sports companies in the world.

The story of Adidas vs Puma is one of the great stories of business rivalries. The incredible thing about this story is that they were two same brothers, and also that they led the complete division of an entire city.

Now the two brothers are no longer alive, but their companies continue to carry their values ​​and the path that they wanted them to fear. Adidas is a global giant that sells millions of shoes, Puma is less big but the quality they bring to the market is impressive.

Vosotros que pensáis sobre la rivalidad de Adidas y Puma? ¿Cuál preferís entre las dos?
What do you guys think about the rivalry of Adidas and Puma? Who do you prefer between the two?

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Adidas:

is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.[4][5] It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas' revenue for 2018 was listed at €21.915 billion.[2]

The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas' business rival.[1]

The three stripes are Adidas' identity mark, having being used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of 1,600 euros and two bottles of whiskey,[6][7] became so successful that Dassler described Adidas as "The three stripes company"

Puma:

is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.[4] The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.

Puma has been a public company since 1986, listed on the Frankfurt Stock Exchange. French luxury group Kering (formerly known as Pinault-Printemps-Redoute or PPR) holds 16%, Kering's largest shareholder Artemis SA owns 29% of the share capital.[5] Since 1 July 2013, the company has been led by former football professional Bjørn Gulden (chief executive officer).

As of 2017, Puma SE employs more than 13,000 people worldwide and distributes its products in more than 120 countries.[6][7]

Following the split from his brother, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma.[8] Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958

Видео The Story of The Adidas and Puma Rivalry (The Shoe War) канала Entrepreneur Tips