How a Kia Optima is made - BrandmadeTV

How a Kia Optima is made - BrandmadeTV

The story of the KIA Optima. And how a design challenge led to a transformative and hugely successful makeover for both the Optima sedan and the Kia Motor Company. The challenge to designers – turn a rather bland inexpensive family car into head-turning sports sedan while maintaining an affordable price tag. Watch how a Kia Optima is made.

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The story of the KIA Optima. And how a design challenge led to a transformative and hugely successful makeover for both the Optima sedan and the Kia Motor Company. The challenge to designers – turn a rather bland inexpensive family car into head-turning sports sedan while maintaining an affordable price tag.

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How a Kia Optima is made - BrandmadeTV

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The result – The all-new Kia Optima. It was a success on a monumental scale. Led by design superstar Peter Schreyer, the new design and engineering teams not only transformed the vehicle, but the new design, and similarly transformed Kia models, has hugely contributed to the seismic shift in the perception of Kia from that of a rather staid automaker, to that of a daring, exciting and stylish maker of world class motorcars. Made at its plant in south-west Georgia, the Kia Optima continues to take the Kia brand forward with pedal to the metal performance and good looks.

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