🔴 Why Redesign the Dropbox Logo? Design Master Brian Collins Explains

The Dropbox logo sucks! It doesn't look like a box anymore. Why did they redesign the Dropbox logo? Who designed the Dropbox logo and why did they change it? The internet was a little crazy when Dropbox decided to update and refresh their brand. They called upon design veterans Brian Collins and his team to help them grow their business beyond "storage". In this livestream, Brian explains the creative brief, the strategy and rollout of the new Dropbox logo, and why he embraces the "backlash" and criticism as did his client.

You've seen the work of Collins. Want to talk to the founder Brian Collins? Got an opinion on one of these iconic brands? Love them? Hate them? Get it off your chest.

Register for Brian's talk on DESIGNING A NEW FUTURE FOR YOUR BRAND at Adobe Max in October.
https://www.adobe-max.com/connect/sessionDetail.ww?SESSION_ID=7755&tclass=popup

30:15 How do you see technology impacting design?

T @wearecollins
I thisiscollins
www.wearecollins.com

—
Join the Pro Group:
http://bit.ly/2Lk5zJs

Learn More About our Upcoming Business Bootcamp:
http://bit.ly/2LcC0cP

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/uKcJ3N

BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Kits & Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur

—
AFFILIATE LINKS*

🙏 Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3

✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur

🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: http://share.epidemicsound.com/thefutur
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7

Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL
Artlist: https://goo.gl/aN8idZ

—
Futur Podcast on iTunes: 🎙
https://itunes.apple.com/us/podcast/t...

—
Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras, Erica Pead
Editor– Erica Pead
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations– Melissa Katherine
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne

===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

Видео 🔴 Why Redesign the Dropbox Logo? Design Master Brian Collins Explains канала The Futur