Zero waste challenge | Erik van Cuyk | TEDxArnhem

Erik van Cuyk talks about his challenge for municipalities with onehundred households, onehundred days, living a 100% with zero waste: "Don’t tell people what to do, what to think and how to behave, but we launch it as a game, and give everyone responsibility. Make it a challenge."

In the past years Erik did many different things. He has a degree in international law; owned an advertising agency; played in a rock band and traveled through Europe and Asia.

Nowadays he combines these experiences in his work as a photographer and as a communication expert. Last year Erik and his team won an international communication Award with project 100-100-100, a new effective method to change behavior of the public in an honest way.

"I think there is too much manipulation in the way governments and companies communicate. In the end it leads to a big gap instead of commitment and trust. If you treat one like a fool you will get a fool. Thats why I always try to show the real things and reveal manipulation."

Keywords for Erik are: courage, honesty, open-minded and creativity. - See more at: http://www.tedxarnhem.com/erik-van-cuyk.html#sthash.pDr0LUve.dpuf

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

Видео Zero waste challenge | Erik van Cuyk | TEDxArnhem канала TEDx Talks