Design for Circularity will change the world | Niklas Madsen | TEDxHelsingborg

Niklas Madsen talks about how design for circularity is poised to transform our world. We must reevaluate our entire approach to attain a global circular economy, as current products in the market fall short of these standards. This is a primary reason why our world isn't as sustainable as it should be today. Niklas Madsen, a future strategist, product developer and CEO, stands at the helm of Superlab, a company he established over two decades ago. Born a in the deep forest of Dalarna Sweden out of tow danish parents, but rased in Helsingborg southern Sweden. He graduated from The Art Institute of Fort Lauderdale with a Bachelors of Science in Industrial Design early 2000. After working in several design studios and architectural offices, Mr Madsen started his own design studio. His passion for space and environments was the starting point. So he started out working with interior and furniture design projects by him self. After completing a wide range of different projects internationally and locally in Scandinavia, everything from chairs, lamps, gourmet restaurants, bars, hotels and many office projects.Early on he began collaborating with experts such as behavioral scientists, psychologists and various researchers who sparked his interest in running projects based on data and evidence. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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