Life is Good - John Jacobs -Boston Public Library Lowell Lecture

Life Is Good Co-Founder John Jacobs in conversation with Boston Public Library President David Leonard will instruct on the power of optimism, sharing how a Boston-based family business grew into a million-dollar lifestyle brand that changes lives through its charitable foundation and simple wisdom. An audience Q&A session will follow the discussion.

When John and his brother Bert started the now $100 million company in 1994, they had $78 in their pockets, lived out of their van, and sold t-shirts on the streets of Boston. Was this their way of avoiding the “real world”? You betcha. Did it turn into something much bigger? Absolutely. It has been 25 years since they sold their first t-shirt, but John and Bert champion the same mission: to spread the power of optimism. On their journey, they’ve been inspired by a vibrant community of resilient optimists — people from all walks of life who identify deeply with the brand and who constantly demonstrate the depth and meaning behind the three simple words “Life is Good.”

----- Contents of the video ----
0:00:00 - Intro
0:03:07 - John's Childhood
0:10:00 - Letters to 'Life Is Good'
0:16:16 - Optimism Superpowers
0:22:10 - Humble Beginnings
0:32:30 - The Purpose
0:44:26 - Unique Fundraising
0:48:21 - Audience Questions
0:59:50 - Closing Remarks

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