SWISH JEANS Spring 1998 Milan - Fashion Channel

SWISH JEANS Spring 1998 Milan - Fashion Channel

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It was the early 90s when the creators of Swish Jeans got fed up with seeing women's bodies lost in baggy trousers, stuffed into deformed garments that didn't do them justice and designed the world's first line of jeans conceived for women who were masters of their own sex appeal: snug-fitting models, wrap-around materials, innovative colours and washes, bright and eye-catching details.

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