Innovate your brand experience through Purpose and Values | Paul Hitchens | TEDxWoking

Paul explore how companies can use their brand's purpose and values to drive engagement with their employees an allow them to innovate. Paul is the author of two best selling business books on branding: ‘Brand Management – In A Week’ and ‘Create the Perfect Brand’ (published by Hodder & Stoughton). He is a founding partner and Director of Verve Brand (www.verve.co.uk) with over 25 years experience in the Creative Industries. Paul has worked in Advertising, Branding, Design and Marketing and helped organisations of all types and sizes to realise their brand’s potential through Strategic Consultancy, Creative Services, Seminars and Training Workshops. He is a Chartered Marketer and Course Director for the Chartered Institute of Marketing. He presents the CIM Brand Masterclass and regularly provides industry commentary for television, radio, national and trade press. Paul has appeared on BBC, ITV and Channel 5 News. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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