Tanımlayamazsan, Durduramazsın | 2019 | Akan Abdula | TEDxReset

Kendimizi en özgür ifade ettiğimizi düşündüğümüz sosyal medya ortamları gerçekte bizi nasıl yönlendiriyor.
How does The Social Media Environments, which we think we express ourselves most freely, are actually directing us. Reklam Özdenetim Kurulu üyeliği yaptı. Kırmızı ve Effie jüriliği yaptı. Türkiye’nin en iyi ürün lansmanı ve en etkili sosyal sorumluluk kampanyaları için olmak üzere 2 kere altın Effie ödülüne layık görüldü. 2012’de Grey’den ayrılarak FutureBright ve Davranış Enstitüsü’nü kurdu. Bugün her iki şirket
Türkiye’nin en hızlı büyüyen şirketleri arasındadır. Şirketleri 250’nın üzerinde markayı
portfoyünde bulundurmaktadır. 2016 yılında ZMET Institute’u kurdu ve Olson Zaltman & Associates’in dokuzuncu küresel ortağı oldu. TED ve Intel TechTalks
konuşmacısıdır. Ünlü Daily Telegraph stratejik yaklaşımlarını haber yapmıştır.
With a 14-years’ working experience in advertising, marketing strategies, brand management and marketing research, Akan Abdula graduated from Bilkent University, Department of Business Management in 2001. From 2001 to 2003, as a “George Soros” scholar, he
completed an MBA in Marketing in Case Western Reserve University, Weatherhead School of Management. In 2005-2009, as a Millward Brown research director, he launched and managed Turkey’s biggest ad tracking efforts. From 2009 to 2012, he served as a Strategy and Planning Director at Grey Istanbul advertising agency and a member of the global strategic council at Grey Group Worldwide. He was one of the 12 strategists who managed the global council. He also worked as a member of the Advertising Self-Regulatory Board. He served as a jury member for Kırmızı and Effie. Akan was twice awarded the golden Effie prize for carrying out Turkey’s best product launch and most effective social responsibility campaigns. In 2012, he left Grey to establish the FutureBright and Behavior Institute. Today, both companies are among the most rapidly growing companies in Turkey. His companies include more than 250 brands in their portfolio. In 2016, he founded the ZMET Institute and became the ninth global partner of Olson Zaltman & Associates. He gives talks at TED and Intel TechTalks. The famous Daily Telegraph reported his strategical approaches. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Видео Tanımlayamazsan, Durduramazsın | 2019 | Akan Abdula | TEDxReset канала TEDx Talks