Why Vans Wants to Own Skating

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Vans is the #1 skateboarding shoe company in the world, having become the uniform of choice for skaters, bikers, surfers and snowboarders alike. But how did a small, family-owned business achieve such success when facing competition from rivals like Converse, newcomers like Under Armour, and sneaker giants like Nike?

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⏱ Timestamps
00:00 Intro & History
01:49 Vans & Skate Culture
03:55 Rise & Fall
05:03 Transition to Marketing Company
08:55 The Future?

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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#vans #skateboarding #sportsmarketing

Видео Why Vans Wants to Own Skating канала Athletic Interest