Busting the charity overhead myth | Juanita Wheeler | TEDxSouthBank

Juanita Wheeler busts the overhead myth in this powerful talk around her journey from high-powered for-profit marketing exec to non-for-profit overhead.

When Juanita Wheeler attended TEDxSouthBankWomen in 2012 she was at a crossroads. She was a director of global marketing for a multinational corporation, but she had fallen out of love with her work. She wanted to do something bigger, something more important, and something that would change the world. The speakers at TEDxSouthBankWomen suggested such a thing might be possible. In May 2013, five months after TEDxSouthBankWomen dared her to dream, Juanita formed her own consultancy firm, Full & Frank. Since then she has helped organisations such as Hummingbird House, the YWCA and the Puuya Foundation to think and act strategically to achieve their mission sooner.

@FullandFrank
@TEDxSouthbank

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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