The Journey to Millions of Followers for a Social Media Family | Justin McClure | TEDxYouth@HCCS

The McClure Twins have over 5 million followers across Facebook and YouTube, and it all started after a simple family moment went unexpectedly viral. In this talk, social media content creator Justin McClure pulls back the curtain to reveal what it took to transition from a single lucky video to a full-time business — from learning skills and equipment, to thinking hard about brand identity and family values. Justin McClure, is an autodidactic photographer, videographer, keynote speaker, and former comedian with more than a decade of creative experience. His skill set helped catapult his family to fame in 2016 following their viral YouTube video, "Twins Realize They Look The Same." Since, Justin and his family have amassed over 5 million social media followers, partnered with major brands, and recognized as a Forbes Magazine Top Influencer. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Видео The Journey to Millions of Followers for a Social Media Family | Justin McClure | TEDxYouth@HCCS канала TEDx Talks