Build Gates

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You must be more selective. You must be more discriminating. Be picky as to who you choose to work with.

Build gates to your product or service to filter out “poor fits”. How?

Be specific about what you do, who you do it for. This is reflected in the copy you write, and how you price your work.

Determine who your ideal clients are. What criteria do you use to determine if the client is a good fit for you? What rules do you have in place?

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—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Dave Katague
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

Видео Build Gates канала The Futur