How to best go about naming your website?

The future of the domain industry is probably going to have two key aspects to it. The first one is consolidation. The domain industry is mature now. It has been around for many decades and that means that growth is not easy to find. That results in consolidation. Central NIC is one of the companies that is doing the consolidating. There are others out there. Registrars are emerging, registries emerging and other companies in the ecosystem are joining forces as well. We are also starting to see some increased threats to the business model, so blockchain names being a good example. But what that does actually, it can be a good thing as it forces us to really focus on what the value really is that we bring to the end user. And companies that care about the value they bring to the user are the ones that are going to be successful. What would you recommend about the right domain name choice? A good domain name has to do two things. It first has to tell a customer who you are and what you do. But it also has to be a good way for them to find you online. So the domain name is a starting point for a whole branding journey. You have to pick a domain name that tells in a single word or a single phrase as short as possible what the product or services is that you are offering and who you are and something about you. Whether you’re small and friendly or big and serious. And it has to be an easy handle for people to get a hold of to find you online. So whether that is searching you, looking for you on social media or just typing your address into their browser. Those are three things that a domain name is essential for. Thank you very much for your valuable insights. You’re very welcome.