Regenerative Manufacturing: Gym To Swim Wear | Jo-Anne Godden | TEDxEuropeanSustainabilityAcademy

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This talk was presented live at TEDxEuropeanSustainabilityAcademy Crete, online event, 17.10.2020
Theme:Making sense of climate change on Crete: Taking Action| MATERIALS
Title:Pioneering Regenerative Manufacturing: Circular Economy Gym To Swim Wear
Jo-Anne Godden of Brighton based rubymoon.org.uk explores how fashion & textiles can pivot to be regenerative rather than degrading, using the concept of circular economy and circular manufacturing. Jo heads up a pioneering social enterprise that puts people and planet first and is taking textile innovation to a new level to reduce carbon, micro fibres and climate change whilst launching new advanced performance materials. Jo has spent all her working life in the fashion and textiles industry and is a passionate campaigner for positive change within one of the world's most polluting industries quoting, "If you are not part of the solution, you are part of the problem."

After many years working in the unsustainable fashion industry, Jo decided to be part of the solution. An advocate of regenerative manufacturing she has pioneered a 'Circle of Impact' business that contributes to both people and planet- her work with materials lowers carbon and can eliminate waste. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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