The New Research Stack: AI, Creators & Confused Algorithms │ The Exchange: Episode 95

The market research industry is being turned upside down. NIQ just went public for over a billion dollars, prediction markets are beating traditional research, and the industry grew 7.6% despite economic chaos.

But here's the kicker: while everyone's obsessing over AI, Gen Z's "algo speak" is evolving faster than algorithms can keep up. Terms like "skibbity" and "riz" are breaking fraud detection systems and confusing market analysis.

With ChatGPT-5 on the horizon and Amazon betting big on creators, the real question isn't about technology – it's about who can adapt fastest in a world where language changes overnight.
LINKS FROM THE EPISODE:
NIQ IPO Raises More Than $1bn
https://www.research-live.com/article/news/niq-ipo-raises-more-than-1bn-/id/5141413

Knit Raises $16.1M Series A to Redefine Enterprise Research with Human + AI Insights
https://goknit.com/resources/blog/knit-raises-16-1m-series-a-to-redefine-enterprise-research-with-human-ai-insights

Polymarket Acquires CFTC-Licensed Exchange and Clearinghouse QCEX for $112 Million
https://www.prnewswire.com/news-releases/polymarket-acquires-cftc-licensed-exchange-and-clearinghouse-qcex-for-112-million-302509626.html

Insights Association Publishes The State of U.S. Insights & Analytics Report
https://www.insightsassociation.org/News/Industry-News/ArticleID/1744/Leading-U-S-Insights-Analytics-Companies-Revealed-in-New-Report
When Agents Attack: How AI Collapses and Rebuilds Marketplace Moats
https://caseyaccidental.substack.com/p/when-agents-attack-how-ai-collapses

McKinsey Technology Trends Outlook 2025
https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-top-trends-in-tech

McKinsey Sees AI Surge Boosting Consulting Amid Industry Slump
https://www.bloomberg.com/news/articles/2024-08-14/mckinsey-sees-ai-surge-helping-boost-consulting-industry-following-slump

BCG Predicts AI to Drive 20% of 2024 Revenues, Doubling to 40% by 2026
https://analyticsindiamag.com/deep-tech/bcg-predicts-ai-to-drive-20-of-2024-revenues-doubling-to-40-by-2026/

Accenture Hits Record $4.2 Billion in Generative AI Sales
https://analyticsindiamag.com/ai-news-updates/accenture-hits-record-4-2-billion-in-generative-ai-sales/

Microsoft Beats Expectations, Reveals Azure Revenue for the First Time — $75 Billion a Year
https://www.geekwire.com/2025/microsoft-posts-strong-quarter-cites-broad-ai-and-cloud-growth-as-azure-revenue-tops-75b-annually

GenAI Apps Doubled Their Revenue, Grew to 1.7B Downloads in First Half of 2025
https://techcrunch.com/2025/07/30/gen-ai-apps-doubled-their-revenue-grew-to-1-7b-downloads-in-first-half-of-2025

OpenAI Hits $12 Billion in Annualized Revenue
https://www.theinformation.com/articles/openai-doubles-annualized-revenue-in-first-half-of-year

Meta's Vision for Personal Superintelligence
https://www.linkedin.com/pulse/meta-vision-personal-superintelligence--cory-weinberg/

Displayr Unveils AI-Powered Research Agent
https://www.mrweb.com/drno/news38594.htm

Voxpopme Unveils “Voxpopme Signals” to Deliver Proactive, AI-Powered Consumer Insights
https://www.voxpopme.com/learn/blog/voxpopme-signals-for-proactive-consumer-insights/

Pureprofile unveils AI-powered Message Testing
https://business.pureprofile.com/pureprofile-unveils-ai-powered-message-testing/

ISO 20252 Draft Standard Released for Public Comment
https://www.insightsassociation.org/News/Industry-News/ArticleID/1745/ISO-20252-Draft-Standard-Released-for-Public-Comment

How to Get Recommended by ChatGPT
https://www.growthunhinged.com/p/get-recommended-by-chatgpt

Amazon Invests in ‘Netflix of AI’ Start-Up Fable, Which Launches Showrunner
https://variety.com/2025/digital/news/netflix-of-ai-amazon-invests-fable-showrunner-launch-1236471989/

What’s New in NotebookLM: Video Overviews and an Upgraded Studio
https://blog.google/technology/google-labs/notebooklm-video-overviews-studio-upgrades/

The Harvard-Educated Linguist Breaking Down ‘Skibidi’ and ‘Rizz’
https://www.nytimes.com/2025/07/12/style/algospeak-etymology-nerd-adam-aleksic-slang.html

OpenAI Prepares to Launch GPT-5 in August
https://www.theverge.com/notepad-microsoft-newsletter/712950/openai-gpt-5-model-release-date-notepad

OpenAI Needs to Immediately Recall the New Agent Mode Feature in ChatGPT
https://www.linkedin.com/posts/drmarkbassett_openai-needs-to-immediately-recall-the-new-ugcPost-7354376437690241026-2gAe
Sign up for Greenbook’s weekly newsletter to be the first to get the latest & greatest Greenbook news delivered to your inbox → https://bit.ly/3R1Q33n

Plus follow us on social media:
Linkedin: https://www.linkedin.com/company/greenbook
Facebook: https://www.facebook.com/greenbookmr

Видео The New Research Stack: AI, Creators & Confused Algorithms │ The Exchange: Episode 95 канала Greenbook