Market Entry Strategies: Four decision determinants
At the end of this session we should be able to select the
most suitable market entry strategy out of the portfolio of
contractual modes, cooperative modes and foreign direct investment
depending on the four strategic decision determinants such as the degree of
hierarchical control, market entry rapidity, proximity to the market, and
financial risk.
Видео Market Entry Strategies: Four decision determinants канала M G
most suitable market entry strategy out of the portfolio of
contractual modes, cooperative modes and foreign direct investment
depending on the four strategic decision determinants such as the degree of
hierarchical control, market entry rapidity, proximity to the market, and
financial risk.
Видео Market Entry Strategies: Four decision determinants канала M G
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