AI and Business Model Transformation with Adriana Grüschow | Innovantage Podcast #28

In this episode of the Innovantage Podcast, host Max Golikov sits down with Adriana Grüschow — Industry Lead Business Development Manager at Zühlke Group and a seasoned expert in smart connected solutions, complex innovation, and sustainability in the industrial sector.

Together, they explore what it really takes to bridge hardware with AI — and how IoT is reshaping not just products, but entire business models.

Discover how to:
➡️ Move beyond buzzwords and align AI with real-world business challenges
➡️ Navigate the shift from selling products to delivering services — and why this matters now more than ever
➡️ Scale IoT initiatives from proof of concept to profit-driving solutions
➡️ Understand the impact of the EU Data Act — and why data ownership is the next big frontier
➡️ Lead successful digital transformation in traditional industries

Adriana brings rare clarity and cross-disciplinary insight — blending engineering expertise with business strategy to tackle the complex challenges of industrial innovation. Whether you're building IoT products, leading transformation efforts, or just trying to separate the hype from the opportunity, this conversation is packed with actionable lessons.

Introduction 0:00
The Engineer's Sales Challenge 5:40
Translating Technical Innovation into Business Value 9:30
Is the AI Hype a Bubble? 14:07
The Underestimated Challenge of Business Transformation 24:58
Product vs. Service Sales 30:36
The Shift from Hype Cycles to Real Value in Tech 36:55
Escaping "PoCititis" in AI and IoT Projects 44:05
The EU Data Act 50:40
Real-World Examples ofAI Projects 1:00:28

Connect with Our Guest
Adriana Grüschow – https://www.linkedin.com/in/adriana-grueschow/

Connect with Max (Host)
Max Golikov – https://www.linkedin.com/in/maxim-golikov/

🎧 Listen Now:
Spotify: https://open.spotify.com/show/19M3HKc1pbeTkYcOeOkJc0?si=aab60a9ec2864ba2
Apple Podcasts: https://podcasts.apple.com/pl/podcast/innovantage-podcast/id1749330437

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Tech is changing. Business models are evolving. If you're serious about leading innovation — this episode is a must-listen.

Видео AI and Business Model Transformation with Adriana Grüschow | Innovantage Podcast #28 канала Innovantage