Here’s the exact ad account structure we use across 100+ brands

We call it the M4 structure, and it’s built for one thing: scaling without wasting money.

Everything starts with a prospecting CBO focused on net new customers. Every new concept gets its own ad set, with a minimum budget for about a week so it actually has a chance to prove itself.

After that, the system takes over.

Winners spend more. Losers fade out.

From there, you’ve got a choice:

Keep retargeting inside prospecting, or split it out completely. Both can work, what matters is being intentional with it.

Then comes scaling.

Nothing fancy here, just taking your best ads and giving them dedicated budget so they can run harder.

And finally, the piece most brands get wrong: retention.

If you’re not separating and controlling spend to existing customers, you’re quietly burning cash.

That’s the structure:

Find new customers → scale what works → protect your margins.

Simple, but it works.

Видео Here’s the exact ad account structure we use across 100+ brands канала Sam Piliero