Why Austin CPG Brands Are Exploding | ER EP6 Season 3 Marc Nathan & Oli Pettigrew

Austin has quietly become one of the hottest CPG markets in the country.

In this episode of eCommerce Redneck, Jeremy Gryder talks with Marc Nathan of Wake Up CPG and Oli Pettigrew, That Englishman in Texas, about what it really takes for emerging food, drink, wellness, and lifestyle brands to grow.

We cover:

CPG growth in Austin and across Texas
Why awareness is the biggest challenge for small brands
How social media can drive real-world sales
The importance of founder stories and brand narrative
Shopify, eCommerce, AI, and modern tools for CPG brands
Why shelf velocity matters
Wake Up CPG and the launch of TexasCPG.org

If you are building a CPG brand, working with emerging brands, or trying to understand where eCommerce and retail are heading, this one is worth watching.

Видео Why Austin CPG Brands Are Exploding | ER EP6 Season 3 Marc Nathan & Oli Pettigrew канала eCommerce Redneck