Writers Of Influence ep2 - The Real Mad Men (part 2)

In this episode, we dive into the transformative world of advertising through the visionary eyes of Bill Bernbach. A trailblazer in the industry, Bernbach revolutionized advertising by championing a conversation-based approach that spoke directly to customers' needs.

His iconic campaigns, like Volkswagen's "Think Small" and "Lemon," blended witty and relatable copy with minimalist visuals, setting the stage for a creative revolution in advertising.

We explore how Bernbach's emphasis on authenticity, client collaboration, and the fusion of words and images not only reshaped advertising in his time but also continues to influence and inspire modern campaigns today. Join us as we uncover the remarkable journey of Bill Bernbach and his lasting impact on the art of persuasion.

Listen to it wherever you get your podcasts https://www.buzzsprout.com/2219097/13330359

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Видео Writers Of Influence ep2 - The Real Mad Men (part 2) канала Chris Silvestri