An Overview Effect- An extraterrestrial Perspective for Business | Rahil Sayed | TEDxElproIntlSchool

Mr. Sayed quotes Frank White to explain the Overview Effect as thus, “From space, national boundaries vanish, the conflicts that divide people become less important, and the need to create a planetary society with the united will to protect this ‘pale blue dot’ become both obvious and imperative” Combining his passion for storytelling, consumer research and problem solving, Rahil kicked off his career as a brand strategist. He’s worked across a number of industries for a multitude of brands such as Renault, Siemens, Idea Cellular, Tata Housing, Axis Bank, Parle-G, Birla Liva and Publicis Drugstore, to name just a few. Rahil is currently heading a full-service, creative solutions agency that has worked with over 70 brands, largely owing their success to a combination of insightful strategy and clutterbreaking creativity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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