AI & Marketing: How AI is Transforming Market Research & Strategy – Melissa Reeve

Welcome to another episode of The Backstory on Marketing and AI! In this insightful discussion, host Guy Powell interviews Melissa Reeve, co-founder of Marketing Frontier, to explore how AI is transforming marketing operations beyond just tools.

Melissa shares her expertise on integrating AI into marketing workflows, the rise of AI-enabled market research, and how organizations must adapt to new ways of working. She discusses how AI is not just about automation but also about shifting mindsets, optimizing processes, and redefining marketing roles.

Melissa also provides a compelling case study on Accenture’s AI adoption strategy, emphasizing the importance of change management, organizational restructuring, and upskilling teams for an AI-driven future.

If you're a marketing leader, strategist, or AI enthusiast, this episode is packed with actionable insights on how to future-proof your marketing organization.

📌 Key Topics Covered:
✔ AI and marketing transformation
✔ AI-enabled market research & buyer behavior shifts
✔ Marketing workflow automation & AI-powered compliance
✔ Change management for AI adoption
✔ The future of AI-driven marketing teams

🔗 Follow Melissa Reeve on LinkedIn: Melissa Reeve

📢 Calls to Action:
✅ Visit @BackstoryOnMarketingandAI for more episodes.
✅ Learn more about ProRelevant at ProRelevant.com.
✅ Discover The AI Marketing Machine at MarketingMachine.ProRelevant.com.

📢 Hashtags:
#AIandMarketing #AIMarketResearch #MarketingAI #MarketingAutomation #AITransformation

🔗 To learn more about Marketing Frontier, visit: https://marketingfrontier.ai/

AI & Marketing: How AI is Transforming Market Research & Strategy – Melissa Reeve

Please contact Melissa at: https://www.linkedin.com/in/melissamreeve/

AI & Marketing: How AI is Transforming Market Research & Strategy – Melissa Reeve

Видео AI & Marketing: How AI is Transforming Market Research & Strategy – Melissa Reeve канала ProRelevant's The Backstory on Marketing & AI